Twitter’s controversial new ownership - and recent product changes - have supercharged Mastodon’s expansion. While a fraction of the size of Twitter’s 238 million daily active users, Mastodon’s user base remains on a steep upward trajectory, growing from 60-80 new user registrations per hour prior to October 27 to thousands of registrations per hour today. Germany-based Mastodon has experienced rapid growth since Elon Musk’s takeover of Twitter, with nearly half a million users joining the network since October 27.

That’s according to CEO and lead developer Eugen Rochko, who revealed the milestone in a post on Monday morning. creating simple to use and easy to scale tools so they (businesses) can connect with their customers in meaningful ways,” he had said, while emphasising that he sees business messaging as a “major monetisation opportunity.Mastodon, the decentralized social network that’s increasingly being positioned as an alternative to Twitter, has eclipsed 1 million active monthly users. “We’ve continued to innovate with our messaging formats, our group chats and broadcast channels. You’re leading the world in terms of how people and businesses have embraced messaging,” Zuckerberg had said in a virtual address at Meta’s annual event in Mumbai recently. 'India (is) a country that’s at the forefront.

WhatsApp has more than two billion monthly active users (MAU), and in India, its largest market with over 400 million users, its revenues being close to $1 billion, as per estimates.

'If you're envisioning what will be the private social platform of the future, starting from scratch, I think it would basically look like WhatsApp,' he said. 'Now that everyone has mobile phones and are basically producing content and messaging all day long, I think you can do something that's a lot better and more intimate than just a feed of all your friends,' Zuckerberg told NYT. Last week, Zuckerberg told The New York Times in an interview that WhatsApp is the 'next chapter' for Meta and could play a critical role in business messaging.

Value of 1 million daily active users